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    Discuss This Story Hot Bionicle NewsTuesday, October 20th, 2020 at 5:36am by Andrew, BZPower News Manager

    If you missed out on the adidas Originals ZX 8000 LEGO sneakers last month and are still craving some LEGO footwear, then you're in luck! Today LEGO and adidas have announced an official and extended partnership that will include footwear, apparel, and hardware (not sure what that means) made by adidas and covered with LEGO branding. They've shared a short announcement video along with a press release, which you can read on to check out. No products were announced today, but they promise we'll see the first ones before the end of the year!

    2020-10-20 Adidas Partnership Announce 01 2020-10-20 Adidas Partnership Announce 02 2020-10-20 Adidas Partnership Announce 03 2020-10-20 Adidas Partnership Announce 04 2020-10-20 Adidas Partnership Announce 05 2020-10-20 Adidas Partnership Announce 06 2020-10-20 Adidas Partnership Announce 07 2020-10-20 Adidas Partnership Announce 08 2020-10-20 Adidas Partnership Announce 09 2020-10-20 Adidas Partnership Announce 10

    adidas and the LEGO Group embark on a multi-year partnership

    Sharing a belief in the power to build skills, strength and better futures through creativity, it's time for two of the world's most creative and loved brands to play on the same team!

    HERZOGENAURACH & BILLUND, October 20 2020: Today, industry-leading sportwear brand adidas and household favouite toy company, the LEGO Group announced a multi-year partnership. The collaboration will see new co-created products to inspire creativity and foster a more playful, positive and inclusive world for adults and children from any background or sporting ability.

    Like the bricks that serve as this partnership's inspiration, the collaboration fuses two of the most recognized and iconic brands and will offer a diverse portfolio of footwear, apparel and hardware. Fans could already explore the creative ambition of the collaboration with the limited release of the adidas Originals ZX 8000 LEGO sneaker in September.

    "It's our mission to inspire and develop the builders of tomorrow and help children be creative and learn the skills they need to thrive", said Julia Goldin, Chief Marketing Officer at the LEGO Group. "Great play experiences are a fun way to learn and build creative confidence, and so is sport - and that's is why we're so excited about our this partnership. Together, play and sport let children experience collaboration and the principles of fair-play, as well as build mental resilience. These are crucial life-skills that can help children unlock their full potential."

    Aimee Arana, SVP General Manager, Global Training at adidas said "Our goal is to use the power of sport to change lives, grounded in creativity as the vehicle to inspire people of all ages and backgrounds. An innovative partner like the LEGO Group allows us to together imagine up new concepts and products that will spark creativity in an inclusive way, particularly helping the development of younger generations."

    Initial partnership discussions started in 2017, and in 2018 the LEGO Group welcomed the adidas team to LEGO House in Denmark to let creativity run wild and determine how best to foster a true fusion of the two brands. That meeting kicked-off what promises to be a dynamic and fastpaced collaboration, with the first products scheduled to drop before the end of 2020. Products for various sports and an active lifestyle will launch in December and throughout 2021, aimed at both kids and adults and crossing different LEGO themes.

    Fans can count on the collections to deliver everything they've come to expect from the LEGO Group and adidas: colourful, inventive concepts that spark imagination, a sense of optimism whilst reflecting each brand's commitments to inclusivity.

    Huge thanks to our Ambassador Tufi Piyufi and to LEGO for sharing this news. While I wasn't a huge fan of the ZX 8000 sneaker design, I'm hoping this partnership results in some more toned-down offerings. Personally I'm a fan of licensed products where you have to be 'in the know' to get it. We'll have to see what LEGO and adidas have decided on, with luck in the next month or so!

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