BIONICLE Takes Number One
Wednesday, March 19th, 2003 at 5:09pm by Michael, BZPower Reporter
The LEGO Company called 2002 "a really good BIONICLE year" in their latest press release. Bionicle beat out a boy wizard and a galaxy far, far away to become the biggest selling product line for the company last year.
Bionicle provided the LEGO Company with their biggest source of revenue in 2002. More than 17 million "BIONICLE cans" were sold in the US alone. The top five list was as follows:
- BIONICLE
- LEGO Harry Potter
- LEGO EXPLORE
- LEGO Star Wars
- LEGO Racers
2002 was a profiable year, and with Rahkshi and MoL on the horizon, 2003 should be even better for Bionicle.
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