Earlier today we reported on the new Hero Factory Recon builder going online. As an Ambassador, I've received the official press release and some other info about the project. If you'd like to get the full picture of what's going on, read on!

Hero Recon is an extension of Hero Factory using Design byME and LDD to build customised Heroes. The full launch is on April 15th (provisionally) but from tomorrow April 5th you'll be able to get Hero Factory elements in the Pick A Brick wall in Lego Stores and build your Heroes there. This is just a bit of a warm-up for the main event.

It will be in all stores in the US and UK apart from Costa Mesa. A quick outline of events is:

• Display with custom Hero and the Recon box.
• Post cards w. unique game code give away.
• Live Hero customization
• PAB Hero element assortment
• Hero Recon creator running on computers
• Hero Recon teamed decorations through shop

There will be a new palette of Hero parts available in LDD as well, not sure of the date on that but it should be tomorrow as well. If you can't see it you can just tell your LUGs that it will be released shortly

The official press release:

April 5, 2011

Join the LEGO� Hero Factory Recon Team and create the coolest heroes

BILLUND, Denmark � Help LEGO� Hero Factory defeat the galaxy�s worst villains and monsters by designing and building your own Hero to join a new secret unit, Hero Recon Team.

You can build a Hero with the LEGO online creator at HeroRecon.Lego.com choosing between a wide range of armour, weapons and facemasks from the LEGO Hero Factory range. Once you are happy with the result you can give it a cool name and use it in an online game, LEGO Comic Builder, or upload it to a gallery to show your friends.

But what makes Hero Recon Team really special is that you can buy the Hero you design and join the team as a Hero Recon Agent. Buying your Hero means you can give it Hero stats and skills, and get the exclusive Hero Recon Agents silver and black chest plate. Your Hero will be delivered in a cool box you design and containing a customized building guide, a Hero Recon Agent sticker and a special unlock code for the online game.

More advanced builders can use the LEGO Digital Designer to build a Hero and combine it with thousands of other LEGO elements.

If you live close to a LEGO store, you can build your Hero there using exclusive Hero Recon elements in the Pick-a-brick section of the store. You can also pick up a unique post card with a secret code for the online game. For a full list of stores check out the LEGO store website.

What is Hero Recon Team?
Hero Recon Team members search battlegrounds and the wreckage left by villains and monsters hoping to uncover clues. They report to Hero Factory designers, mission managers and hero team leaders, who can use the intelligence to improve all aspects of Hero Factory.

Hero Factory�s founder Mr. Makuro has assigned one of the Factory�s top heroes, Merrick Fortis, to help form and lead this new intelligence division. Because intelligence, observation and curiosity are characteristics prized above all else in Hero Recon Team, the department has adopted the slogan �Knowledge Is Strength�.

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Hero Factory Recon Agents can be bought in the US, UK, Germany and 24 other countries. Prices will be $12.99, �9.99, �11.99 or equivalent for other currencies. The final cost of the custom Hero depends on the amount and types of Hero elements in the order. Standard shipping fees apply, and this fee will only be charged once, no matter how many items are included in the final order. Delivery takes about three weeks.

Hero Recon Team is a brand of LEGO customization presented by LEGO Design byME, which offers users the opportunity of building their own LEGO models and ordering them online. Users can create their own custom Hero from a wide range of different Hero Factory elements in the online Hero Creator or LEGO Digital Designer, a free software program where users can design their own LEGO creations, personalize their own box design and upload their creations in online galleries.

About the LEGO Group
The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children, employing approximately 9,000 people globally. The LEGO Group is committed to the development of children's creative and imaginative abilities. LEGO products can be purchased in more than 130 countries.

LEGO, the LEGO logo and LEGO HERO FACTORY are trademarks of The LEGO Group. �2011 The LEGO Group.

Big thanks to LEGO for the news and for creating this awesome feature. Stay tuned to figure out how you could win a free Hero from the site!

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