Monday, August 8th, 2005 at 11:32pm by Andrew, BZPower News Manager
[Source: BZPower Members]
A couple members have reported finding an excerpt from May’s Bionicle #24 inside other DC comics. Serving to advertise the Bionicle line and show comic-readers what they’ve been missing in Lego’s most popular theme, the insert stands out and catches the reader’s attention. Read on to learn where you can find it and for scans of this Special Edition issue.
So far there have been reports of the insert in Sonic Comic #152, as well as Looney Toons #129 and Justice League #12. Based on this information, one member speculated that the ad will also be in DC’s other chid-oriented comics, including Teen Titans Go #22, Batman Strikes #12, Scooby Doo #9, and Cartoon Network Block Party #12. Remember none of these are confirmed, but chances are the comic is in there.
The insert does not contain the full comic, but instead only the first six pages. This seems like an attempt to get readers to subscribe to the Lego Magazine or find other ways to delve into the Bionicle mythos and learn more. Unlike the rest of the comic, which is printed on newsprint-like paper, the Bionicle insert is on the same glossy paper used in the actual comics, making for a stark contrast in the quality of the image. The last glossy page informs readers that “Part 2” of the comic will be appearing in the October Issue of Sports Illustrated for Kids. The change in venue is probably an attempt to attract a wider audience and spread the word to those who still don’t know about Bionicle and entice others into its story. After the comic is an ad for the recently released Tower of the Toa playset; and on the facing (non-glossy) page there’s one for the Visorak sets.
While not providing any new information, and only important to non-fans and the most diehard collectors, this insert provides us with a good glimpse at the inside of Lego’s marketing at work. They are still doing their best to promote the Bionicle line and to draw as many new fans in as possible. If their plan was not working, we would not be seeing the constant rise in membership which is ever so apparent. With any luck, with promotional campaigns like these, Lego will ensure the future of Bionicle for many years to come.
Here’s a large image of the cover of the “Special Edition” comic insert:
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