Adult-Targeted Range of LEGO Sets Officially Named Icons
Posted on Monday, May 30th, 2022 at 6:19pm by Andrew, BZPower News Manager
The LEGO AFOL Engagement Team shared the following message on the LEGO Ambassador Network earlier today:
From June 1st, 2022, we will be uniting many of our adult focused LEGO sets under the name LEGO Icons to help our adult consumers easily to find new, immersive builds or models that link to their interests and passions, particularly when shopping or browsing online. The name LEGO Icons will span all of our sets designed for older builders that are not already part of an existing LEGO theme such as LEGO Technic, LEGO Ideas or LEGO Architecture.
It's been a while since The LEGO Group retired the 'Creator Expert' moniker, and I'm definitely glad to see these sets grouped under a new heading. What do you think of the new name? Let us know in the Talkback!
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