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    Discuss This Story Hot Bionicle NewsPosted on Wednesday, September 15th, 2021 at 2:39pm by Andrew, BZPower News Manager

    Since we've made it to Wednesday, it means there's a new episode of the LEGO Gaming podcast Bits N' Bricks for everyone to listen to. Head over to YouTube or your favorite podcast app to check out Season 3, Episode 33 - Nexo Knights and the Big Bang Theory, which, despite the title, has nothing to do with the sitcom and everything to do with marketing. In this installment, hosts Ethan Vincent and Brian Crecente chat with Daniel Mathiasen, former partnerships and innovations director in the LEGO Front End Innovation team, Mark Hoffmeier, the head writer on Nexo Knights, and Mads Prahm, a production director for the theme. They talk about the process The LEGO Group uses to create a 'big bang' marketing event, including how in-house IPs are developed and how the company works with various partners to make a transmedia launch happen. There's a lot of moving parts and it's interesting to hear how it came together for Nexo Knights!

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