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How The LEGO Group Embraced Adult Fans
 Posted on Friday, July 23rd, 2021 at 7:40pm by Andrew, BZPower News ManagerOver at National Geographic, yes, that National Geographic, Daryl Austin recently penned an article titled, "The inside story of how a 'band of misfits' saved Lego," peeling back the years of fan and company interactions. It's a very abridged recounting, and hopefully you can get over the use of the word, 'Legos,' but there's some cool stories in there and it's clear that the author did their research, reaching out to the likes of Jake McKee and Christina Hitchcock. I enjoyed the walk down memory lane, and if you weren't an adult fan in the 1990s and early 2000s, you can learn a little about how we got from being shunned to having LEGO Ideas and a whole range of sets for adult builders!
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