New New York LEGO Flagship Store is Now Open
Posted on Friday, June 25th, 2021 at 4:07pm by Andrew, BZPower News Manager
Last September we shared that the Rockefeller Center LEGO Store was moving to a new location around the corner - now it's open! Yesterday The LEGO Group unveiled a groundbreaking 'retailtainment' concept at NYC flagship store, and while I don't know how I feel about that portmanteau, the store is packed with attractions that are sure to impress. With original features like the Brick Lab, Tree of Discovery, and the Storytelling Table, there's something for kids and adults alike. And you can buy LEGO sets too. Raising the bar on the store launch, the company also revealed LEGO Fifth Avenue X Broadway, a two minute video whose cost I can't imagine, featuring Broadway stars and songwriters and NYC backdrops. Now to plan a trip to Manhattan!
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