Are you a kid who's also an aspiring creator, or do you know such a kid? Would ten thousand dollars help you further your education or creative goals? Well perhaps you should consider trying our for the position of Kid Creative Director of the new Kids Creative Studio, a joint venture by The LEGO Group and Universal Music Group to bring together some up and coming young talents to collaborate on music videos, a commercial, and other content for all the world to see. To hear more about this interesting new initiative, including how people can sign up, read on!

The LEGO Group Launches Search for Kid Creative Director to Join its First-Ever Kids Creative Studio

Kids ages 7-17 can apply for a once-in-a-lifetime opportunity to create and produce official LEGO content and receive $10,000 for their future education

March 12, 2021: Over the past year Kids and families have found ways to stay creative and imaginative while staying safely at home, using their creativity to do everything from making art and building with LEGO bricks to producing their own videos, all in new and different ways to express their personal style. Inspired by these kids' imaginations, the LEGO Group is conducting a search for its first-ever Kid Creative Director to join the Kids Creative Studio, a creative team led by kids and focused on showcasing and inspiring the imaginative superpowers of today's youth.

The Kids Creative Studio was inspired by the recent launch of LEGO VIDIYO - a playful and innovative music video maker experience designed to celebrate and expand kids' creativity and passion for music.

Along with receiving $10,000 to use towards their creative and educational endeavors, the winning Kid Creative Director will join a team of well-known kid creators who make up the Kids Creative Studio, along with creative professionals from the LEGO Group and Universal Music Group. Using LEGO VIDIYO and other creative tools, the studio will produce music videos, engaging content and a commercial that will launch this summer - putting their skills on display for the world to see.

"We're thrilled to be able to empower kids to keep doing what they've been doing the last year and truly honor this creativity," said Amanda Madore, senior brand relations manager at LEGO Systems, Inc. "We've seen the ways kids are reimagining play and the innovative ways they interact with their peers. We believe now is the perfect time to celebrate this creativity by turning over the creative reins to them, recognizing and rewarding kids for being the true creative superstars they are."

Here's how to apply:

• Parents of kids ages 7-17 can apply by submitting a video of their child showing off their creative skills here
• Creative submissions are limited only by imagination; a parent or guardian must submit approval for the application.
• Submissions will be accepted from March 12 at 8am ET through April 19.
• Visit LEGO.com/page/kids-creative-studio.com to learn more about the talent search and the Kids Creative Studio.

The Kid Creative Director will join top kid creators across the Americas, including:

• Actors GEM sisters
• Bella Klassen from Canada who danced with Justin Bieber on his Purpose Tour
• Dancer Nicole Laeno, best known for her appearance on reality dance competition "Dance-Off Juniors"
• YouTube stars Brock and Boston
• Gymnast and Martial Artist Bryton Myler
• Professional singer Hey Bala! based in Mexico

Many thanks to the LEGO press team for sending BZPower this information. This is a really intriguing concept, showing just how dedicated The LEGO Group and Universal Music Group are to supporting the VIDIYO platform and similar creative content!

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