Sunday, October 18th, 2020 at 12:14pm by Benjamin, BZPower Reporter
LEGO Addresses Their Ties to the Harry Potter Brand
The Harry Potter fandom has been in a weird place the past few months, given the brand's creator, author J K Rowling, tweeting some very hurtful things against minority groups and people. Boycotts of the Wizarding World products have occurred, while actors from the movies have shared nothing but love for all fans. LEGO, a big distributor of such products, have addressed their ties to the brand and its cashflow. Read on for their message of inclusion and their business details for the sets.
"There is no place for discriminationâ€¯in our society.â€¯â€¯ Our mission is to inspire the builders of tomorrow, and that includes inspiring them to be empathetic, kind and inclusive both through our products and our learning through play programmes.
"Our partnership to create Wizarding World sets is with Warner Bros, not JK Rowling. Warner Brothers receives the royalty fees from the sales of LEGO Harry Potter sets. You will need to contact Warner Brothers directly to ask them how they distribute these funds.
"Since Diversity and Inclusion are a focus for us, we also work with non-profit organisations that support LGBTQ+ children. In Connecticut we have donated to TRUE COLORS, a non-profit organisation that works with social service agencies, schools, organisations and within communities to ensure that the needs of sexual and gender minority youth are both recognised and competently met.
"UK we are also working with Diversity Role Models, an organisation that helps to educate all children about the importance of inclusion and empathy for all.; and Albert Kennedy Trust, an organisation that provides housing and support for LGBTQ+ youth."
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