Today LEGO Ideas is announcing a new fan vote for an awesome new project. LEGO Publishing is partnering with AMEET, crowdfunding publisher Unbound, and US editor of Blocks magazine Daniel Konstanski to create a book about our favorite bricks targeted directly at AFOLs, and we get to pick the direction! The three options are LEGO History in 100 Bricks, The Secret Life of LEGO Bricks, and The LEGO Brick Museum, with each going behind the scenes to reveal new, never-before-seen information about the company and its products. Voting kicks off today and runs until August 9th, so read on to check out the full press release and then cast your vote!

LEGO Ideas launches fan vote for a new LEGO book aimed at AFOLs (Adult Fan of LEGO)

LEGO Publishing, a division of the LEGO Group, is excited to announce a public vote on LEGO Ideas to choose the direction for a new book celebrating the rich history of the iconic LEGO brick, made in collaboration with AFOLs.

Will fans want to wander the pages of the "Brick Museum", discover the "100 bricks that built LEGO history" (are your favourites included?), or uncover the "secret life of LEGO bricks"?

Developed with input from a group of AFOL 'ambassadors' and written by lifelong LEGO fan and US editor of Blocks magazine Daniel Konstanski, each of the three book ideas is a different spin on showcasing the extraordinary variety of LEGO elements, from monorail tracks and wheels to smart bricks, the Mask of Life from BIONICLE, and many more. These elements and the beloved sets they appeared in will provide the springboard to tell stories from the designers, managers and technicians who brought them to life, showcased with artefacts from the LEGO Archive in Billund, Denmark.

Three book titles and brief descriptions will go live on LEGO Ideas at 16:00 p.m. CEST on 24 July, 2020, and fans will be invited to vote for the book they would most like to see made. They can even suggest favorite LEGO elements they'd like to see included in the book. The voting period will end at 16:00 p.m. CEST on Sunday 9th August, 2020, after which the winning book will be announced on LEGO Ideas.

A collaboration between AMEET, the LEGO Group's global strategic publishing partner, and crowdfunding publisher Unbound, the book is an exclusive, once in a lifetime opportunity to own a piece of LEGO's history! It will become available for crowdfunding through Unbound's website. Every fan who pre-orders will get their name printed in the back of the book, with further opportunities to pledge for additional must-have rewards from the LEGO Group.

Robin James Pearson, Head of Publishing at The LEGO Group, said: "We are thrilled to be working closely with the AFOL community to identify, co-create, and publish unique books that satisfy the great thirst for knowledge of our adult fans. There have been a number of books published about The LEGO Group and the LEGO brick over the years, but this is the first time we have had the opportunity to work directly with the adult fan community to discover what titles that they would like to see on their bookshelves."

What are you waiting for? Make your choice on LEGO Ideas!

I'm very excited for this project and am looking forward to seeing what the community picks (I'm pushing for 'The Secret Life of LEGO Bricks') but will likely be supporting the crowdfunding regardless. Let us know what you think of this initiative and what your choice is in the Talkback!

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