LEGO Pauses Social Media Advertising
Posted on Friday, July 3rd, 2020 at 9:15pm by Andrew, BZPower News Manager
Earlier in the week Julia Goldin, the Chief Marketing Officer of The LEGO Group, released a statement regarding the company's use of paid social media advertisements. Following in the footsteps of several other large corporations, they are pausing all spending on such ads for at least 30 days. This is in order to evaluate the standards they use to decide on their advertising in an effort to contribute, "to a positive, inclusive digital environment free from hate speech, discrimination and misinformation." We'll have to see how the changes affect Facebook, Twitter, and other platforms - hopefully it will encourage actual changes for the better.
« Return to News |