Wednesday, May 13th, 2020 at 9:00am by Andrew, BZPower News Manager
Of course LEGO also sent along the official press release for 10273 Haunted House in addition to the usual product copy, and included some fancy pictures of the set being played with by an adult. In fact, even though I called it a 'Creator Expert' set, that logo is gone from the box, which now sports some new branding and a suggested age range of '18+' instead of the usual '16+' text. To learn more about this new fairgrounds set as well as the reason for the changes in the packaging, read on!
PREPARE TO BE SPOOKED WITH THE BRAND-NEW LEGO HAUNTED HOUSE SET
The LEGO Group has announced the LEGO Haunted House, a hair-raising new fairground build for adult thrill-seekers - available from 20th May from LEGO.com and LEGO Stores
[13th May 2020] Gear up for a spooky ride and bring to life the ultimate ghostly fairground experience, with the brand-new LEGO Haunted House set. This latest addition to the LEGO Fairground collection is jam-packed with exciting features to surprise and entertain even the bravest of thrill-seekers.
Modelled on Manor Von Barron, the spooky home of one of the world's greatest villains - Samuel Von Barron, the new LEGO Haunted House model is full to the brim with spine-tingling details. Its clever design features a fully functional free-fall ride with automatic doors at the top of the tower, giving brave riders a glimpse of the thrilling plummet to come, as well as intricate ghoulish details such as haunted doors and a cursed painting to warn off any trespassers.
To enhance the spooky experience even further and unlock special features, such as a moving elevator, fans can also add LEGO Powered Up components (available separately) and control and amplify the set as they build via LEGO's Powered Up app.
The 3,231-piece LEGO Haunted House model not only makes an impressive and creepy display piece, standing at over 26.5" (68cm) high, 9" (25cm) wide and 9" (25cm) deep, but also gives fans the chance to get hands-on and immerse themselves in the ghostly world. LEGO builders can open the model's exterior and enter the ultimate haunted house to discover the features hidden inside - revealing Von Barron's extensive collection of stolen artefacts which nod to LEGO brick sets of the past, including the Organ of Catarino and the Orb of OGEL.
This brand-new set has been designed specifically with adults in mind - providing an immersive, creative experience for them to re-focus, re-charge and get creative, whether they're enjoying alone or as a challenging build with friends or younger builders.
The new LEGO Haunted House construction set is the latest example of how the LEGO Group aims to inspire builders of all ages to build, rebuild and get excited by the process of creation. It's also the first set from the LEGO Fairground Collection to feature the new stylish packaging designed to make it easier than ever for adult fans to find their new build challenge based on their individual passions.
Addressing the new packaging, Senior Marketing Manager Anders Hellegaard Iversen said: "So many of our older builders love the Creator Expert products, as they allow them to show off their passion for the bricks. Whether it's their favorite film moments, sport icons, travel destinations, buildings, fairgrounds or vehicles, LEGO sets help to bring these to life in brick form. That's also why we have decided to stop using the Creator Expert branding and, instead, use the new adult-focused packaging design to make it clearer which hobbies or brand products they can relate to. We hope this will make it easier for fans to track down models they would be proud to display once completed. Of course, our product range will continue to include the same advanced-build, collectible products that guarantee hours of building enjoyment for fans."
The brand-new LEGO Haunted House is available to VIP members from 20th May and for remaining LEGO fans from 1st June, direct from LEGO.com and LEGO Stores.
What do you think of the re-branding of Creator Expert to a more adult-themed packaging? I'm sure there's going to be a lot of different opinions, so please share yours with us in the Talkback!
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