Posted on Tuesday, November 26th, 2019 at 9:50am by Andrew, BZPower News Manager
I'm pretty sure that years ago this headline was an April Fools joke, but today it is completely serious. As announced on the LEGO Ambassador Network, The LEGO Group has purchased Bricklink from Korean company NXMH. In the release, CEO Niels B Christiansen and Chief Marketing Officer Julia Goldin both talk about how they look forward to this acquisition bringing them closer to their adult fans and providing another channel to interact with them. They also seem like they plan on keeping stud.io, Bricklink's digital building software, around - maybe they'll use it to replace the aging LEGO Digital Designer? In addition, the purchase of Bricklink also includes Sohobricks, which makes its own bricks that are compatible with LEGO bricks. I feel like this purchase could cause big waves in the fan community and it will be very interesting to see how it plays out.
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